01
Strategy
The strategic plan and investment case that create direction and unlock funding.
Strategic investment plans, financial modelling, EU proposals, consortium building and go-to-market strategy.
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02
Systems
The structures, processes and governance that make strategy work.
KPI frameworks, governance design, board reporting and performance dashboards.
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03
Scale
The commercial model that moves you towards financial resilience.
Business plans, pricing strategy, commercial models and programme delivery.
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01 Strategy
From concept to capital.
I design the strategic plan, investment case and financial model that take a project from concept to capital — through strategic investment plans, EU proposals, consortium building and go-to-market strategy.
€7M
Monaghan County Council
Re:Heritage — €7M Rural Living Lab
€7M
Developed the strategic investment plan converting a heritage asset into a nationally scalable Living Lab — from concept through financial model, governance and operational roadmap.
Funded ✓
Details
Developed the full investment case for Re:Heritage, transforming the St. Louis Convent into a flagship rural innovation platform. Five-year financial model across four revenue streams. Phased delivery roadmap 2027–2031. Quadruple-helix governance model. Brand design included.
Investment CaseFinancial ModelCommercial ModelGovernance DesignOperational RoadmapBrand Design
€400K
CEAI / Erasmus+ KA220-ADU
IMPACT — Remote Professionals & Rural Social Innovation
€400K
Designed the full concept, built the consortium and authored the EU proposal for a five-country Erasmus+ programme connecting remote professionals with rural social enterprises.
Funded ✓
Details
Designed and authored the full Erasmus+ KA220-ADU proposal for CEAI. Built a five-country consortium (Ireland, Cyprus, Germany, Portugal, Spain) and secured €400K. 36-month programme, 2025–2028.
EU ProposalConcept DesignConsortium BuildingProgramme ArchitectureCross-Border
€33M
Commissioners of Irish Lights
National Lighthouse Regeneration Roadmap
€33M+
Built a phased investment roadmap positioning Ireland's lighthouse network for growth from €33M to €60M+ total impact.
Delivered
Details
Synthesised socio-economic studies: €33M current impact. VICE Scorecard, international benchmarking, six business opportunity levers, phased 2025–2035 roadmap to €60M+.
Strategic NarrativeSocio-Economic AnalysisVICE FrameworkInternational BenchmarkingInvestment RoadmapPolicy Alignment
ChildVision
CanDo — Social Enterprise Growth Strategy
5-Year
Developed a growth and investment strategy to scale a social enterprise model, strengthening revenue pathways, operational capacity and long-term sustainability.
Delivered
Details
Commercial strategy taking CanDo from start-up to sustainable revenue. Mission, Vision 2030, market positioning, 4-channel strategy, brand proposition and phased growth roadmap. 2025–2026.
Commercial StrategyMarket PositioningChannel StrategyGrowth Roadmap
1,000
Leslie Foundation
Integrated Land & Food Systems Strategy
1,000 Ac
Designed a multi-year adaptive strategy integrating land use, biodiversity and food systems into a single framework across 1,000 acres.
Delivered
Details
Structured around natural, combined and economic land zones — integrating environmental, social and economic priorities. 2024–2027.
Strategic FrameworkLand Use StrategyBiodiversityAdaptive Planning
Leslie Foundation
Green Portal — Future Food Systems Platform
Vision
Developed a strategic concept and vision for a place-based platform integrating land, agriculture, food and health systems — translating complex research into immersive, real-world experiences.
Delivered
Details
Strategic vision and concept for Green Portal on the Castle Leslie Estate. Co-created with Leslie Foundation, Castle Leslie Estate, Fáilte Ireland, Monaghan County Council and The Paul Hogarth Company. Six audience personas. March 2024.
Strategic VisionConcept DesignExperience ModelStakeholder MappingFood SystemsSystems Change
02 Systems
From strategy to operations.
I build the structures, processes and governance that turn strategy into performance — KPI frameworks, board reporting, production systems and performance dashboards that make organisations measurable and accountable.
ChildVision
Operational Plan & KPI Dashboard
Full Build
Built the complete operational system — master KPI tracker, production schedules, reporting framework and governance. Enterprise now operating with measurable performance.
Delivered
Details
Built the complete operational system from the ground up: master KPI tracker, production schedules, monthly reporting framework and governance structures. 2025–2026.
Operational PlanKPI DashboardProduction PlanningReporting SystemsGovernance
8
Abbey Theatre
Operational Plan & KPI Dashboard
8 Depts
Built the structures, processes and governance from a 5-year strategy — 20+ strategic priorities across 8 departments with SMART objectives, dashboards and Board reporting.
Delivered
Details
20+ strategic priorities across 8 departments — SMART objectives, live dashboards, KPI summary and a single Board reporting framework. 2025.
Strategy OperationalisationKPI FrameworkDashboardsBoard Reporting
Leslie Foundation
Operationalising Food System Change
Delivery
Built the delivery systems translating strategic vision into implementable production models — defining leadership, investment and operational capacity for regenerative food production.
Delivered
Details
Better Food Production (2025) — defining leadership, investment and operational capacity for regenerative food production across the estate.
Operational PlanProduction SystemsDelivery DesignFood Systems
Leslie Foundation
Scalable Heritage Experience Model
Revenue
Designed a new revenue model from a heritage asset — business concept, pricing models, target market segmentation and scalable delivery options for a digital memorial platform.
Delivered
Details
Digital Home Stones — business concept for a new revenue stream. Pricing models, target market segmentation (diaspora, heritage tourism), scalable delivery options. 2024.
Business ConceptRevenue ModelHeritageDigital Platform
LGMA
Skills for Life — National Libraries Research
National
Contributed to a national research project mapping existing programmes across all 30 library services in digital skills, financial literacy, media literacy, health awareness and community outreach.
Delivered
Details
Contributed to repositioning libraries as active community infrastructure. Supported the development of a scalable delivery model, engagement frameworks for diverse user groups, and monitoring systems to track participation and impact.
National ResearchProgramme MappingData AnalysisPolicy Alignment
LGMA
Procurement Programme Board — Governance Framework
National
Contributed to the development of a governance and decision-making framework for the Local Government Strategic Procurement Centre's Programme Board.
Delivered
Details
Contributed to the Terms of Reference, governance structure, decision-making processes and reporting mechanisms for the Programme Board overseeing local government procurement across all local authorities.
Governance DesignTerms of ReferenceDecision-Making FrameworkProgramme Oversight
03 Scale
From funded to commercially viable.
I build the commercial model that makes you viable — business plans, pricing strategy, financial modelling, programme delivery and the systems that take organisations from grant dependency to financial resilience.
€1.4M
ChildVision
CanDo — 5-Year Business Plan
€1.4M
Built the full commercial model for a new social enterprise — from zero to a full business plan with 5-year financial model, GTM strategy, market sizing, pricing and EU regulatory compliance.
Delivered
Details
Full business plan with 5-year financial model, 4-channel GTM strategy, competitive landscape, pricing, systems plan and EU regulatory compliance. 2025–2026.
Business PlanFinancial ModelGTM StrategyMarket SizingRegulatoryPricing
10
InterTradeIreland
SELECT — Social Enterprise Commercialisation Programme
All-Island
Designed and built a 9-month all-island commercialisation programme for social enterprise CEOs. Competitive tender won — leadership coaching, commercial training and cross-border market development.
Delivering
Details
SELECT — InterTradeIreland's flagship programme. Nine-month programme. Three-pillar delivery: commercial curriculum, business mentoring, and executive coaching. 2026.
Programme DesignCommercial CurriculumExecutive CoachingBusiness MentoringCross-BorderGovernance
€400K
Football Cooperative + EU Partners
IMPACT-FOOTBALL — European Implementation & Scale Model
€400K
Designed a multi-country implementation and scale model translating an evidence-based community football intervention into a transferable European programme for adult learning, health and inclusion.
Delivered
Details
Full €400K Erasmus+ application across Ireland, Denmark, Serbia and Portugal. Implementation science frameworks. 9 pilot sites. Demonstrated social return on investment.
EU ProposalImplementation DesignScale ModelSROI FrameworkCross-BorderHealth & Inclusion
Digi-Academy
Sustainable Income & Delivery Model
Revenue
Designed a sustainable income and delivery model enabling transition from grant dependency to financial resilience through diversified revenue streams and scalable programme delivery.
Delivered
Details
Moved from fragmented funding to structured, diversified income. Multiple income streams, pricing balanced between accessibility and viability. Phased growth scenarios.
Commercial ModelPricing ModelIncome StrategyDelivery AlignmentGrowth Pathway