Designing for Scale

Designing for Scale
Digi-Academy

From Purpose to Plan: Building the Business Case for Digi-Academy

CONTEXT

Dr. Esther Murphy, the visionary behind Digi-Academy at Trinity College Dublin, is leading a pioneering digital learning initiative that empowers and equips people with Intellectual Disabilities and Autism through inclusive, accessible education to thrive in today’s digital world.

Digi-Academy had a bold vision: to reshape digital education by making it truly inclusive for people with Intellectual Disabilities and Autism. With early success and growing momentum, the team faced a defining moment—how to transform this groundbreaking concept into a sustainable, scalable model that could deliver lasting impact and reach communities across Ireland and beyond.

SOLUTION

Our work focused on aligning the Academy’s mission with practical income strategies, building financial clarity, and supporting investor and partner engagement. Together, we co-developed a strategic foundation that balanced purpose, pricing, and long-term delivery.

Deliverables included:

A comprehensive income generation plan aligned with a 10-year cost and sustainability model.
Defined pricing structures for B2B and B2G markets.
Detailed revenue projections across private and government market segments.
A refined and audience-specific value proposition across market segments.
Drafted pitch decks and messaging for investor and stakeholder engagement.
Guidance on partnership development and sales strategy to support long-term growth.